Presenting With Impact – Presence is the key to success

woman presenting using microphone

Presenting with impact doesn’t seem to be something that comes naturally or easily to all professionals.

It is, however, within everyones reach and the key to success is presence.

At Mindful Presenter we believe that presence is having a sense of poise and self-assurance

It’s the ability to make others feel connected emotionally to your message as well as intellectually.

That feeling of credibility a person conveys, together with the air of authority, is  presence.

It’s a charisma in the form of a likability that immediately tells you that you’re in good hands. 

Presence is the key to presenting with impact

Many presenters believe that presence is something you either have or you don’t.

Those who subscribe to that theory generally focus on impressing their audience with content. Many in the conviction that the information alone will be sufficient to win their audience over. 

There are 3 core elements to presenting with impact; with presence

1. Nobility 

I don’t mean nobility in the aristocratic sense of the word. 

I mean a speaker who is magnanimous, honest and moral; noble to their cause.

The route to nobility when presenting is through giving yourself to your audience. That means making your presentation all about them and not about yourself.

It means being generous with your energy, insights and intent

It begins by taking yourself off of ‘auto-pilot’.

Start by focusing on: 

How you see your audience 

–  Remember, some are mothers or fathers, aunts or uncles; all are sons and daughters. They are all creative, responsible and intelligent people who hope you have something to share which will help them in some way. 

–  They are all busy professionals who have taken time out to listen to you. Everyone wants to be interested in what you have to say. There are a great number of other things they could be doing instead.

–   You are speaking to a room full of people who have fears, anxieties, hopes and aspirations just like you do. They live in hope that you understand them and will share some of your feelings too.

 – You are connecting with emotional beings. They don’t want to be lectured at. Your audience want you to help them to feel something emotional, as well as become a little wiser.

How you act 

– Smile.

– Stand and move with purpose and confidence. 

– Use strong and meaningful hand gestures. 

– Give them the gift of connecting with them through active eye contact. 

– Make sure that your voice, gestures and facial expressions mirror your words. 

How you speak

– Animate your voice buy varying your pitch, tone, volume and pace. 

– Pause every now and then to help your message land with your audience. 

– Tell them stories. 

– Lose the corporate speak and let them hear the real you.

– Speak  to them like you would speak to a good friend. That means you have to see them as such and not simply a colleague or client.

How you look

– Dress for your audience; if they wear suits then dress smartly too.

– Pay attention to detail – polished shoes, well-groomed hair, avoid distracting jewelry. 

– Look rested and healthy.

– Smile and look confident.

– Check in with your posture, stance and breath.

Your first priority is to act, sound and look like your audience are the most important people in your life in that moment.

2. Awareness

Did you have a shower this morning?

That may sound like a strange question for an article on presenting with impact.

It’s relevant and important.

It’s a question we ask our delegates in our workshops.

Most people answer, yes of course.

We then ask a follow up question; did you really have a shower or were you just in the shower?

There really is a significant difference

Having a shower mindfully, means noticing the feeling, temperature and touch of the water on your skin at each moment.

It means feeling the texture and breathing in the scent of the shower gel and shampoo you use. It’s noticing the steam on the shower door or mirror; the feel of the water running through your toes.

That’s the level of awareness I’m referring to

Try it next time you shower. 

It’s the same with presenting with impact

Many presenters aren’t really in the room when they are speaking.

Their body might be there and their mouths are moving but what about their minds?

The best presenters know how to really be in the room with their audience 

– They arrive as early as they can, long before their audience.

Once they have done the usual AV check they just get to know the room. Their presence comes from standing for a few minutes in the area to familiarise themselves with the space. Notice the temperature of the room, the lighting, the space. Notice any sounds or distractions inside or outside of the room; don’t focus on them, just notice them.

– They take a few moments to see things from their audience’s perspective. Often sitting in as many of their seats as they can, well before they arrive.

 – Once everything is set and they are just waiting for their audience to arrive, they sit quietly and meditate or simply breathe.

Connect with your mind and body long before you begin to speak

Pay attention to any sensations or feelings in your body; acknowledge them without judgment.

Remind yourself that what you’re feeling is natural because you are human and you care.

Thank the feelings and sesnations for reminding you that you are alive and tell them that everything is OK.

Focus entirely on connecting with your audience rather than presenting to them.

 3. Purpose 

A prerequisite to presence is purpose. 

The most important element of a mindful presentation is clarity.

Clarity of:

– Why you are speaking in the first place.

– Your objective; what you want your audience to do when you’ve finished speaking.

– Your intention; how you want your audience to feel emotionally.

A presenter’s presence can only really be felt once they have acknowledged with certainty what it is they want their audience to: 


Understanding isn’t the same as remembering.

An audience can understand completely what it is you’ve just presented, yet forget 90% of the information within 2 hours.

When you are mindful of what you want your audience to remember you can begin to craft and deliver your message to ensure they do.


Whether you’re presenting at a team meeting, board meeting or sales pitch, your job is to help your audience feel something.

Unless you feel it yourself, it’s highly unlikely that your audience will.

Your presence will be felt by your intention

“If your presence doesn’t make an impact, your absence won’t make a difference.”  Trey Smith

If you need help presenting with impact:

– Book yourself onto a powerful public speaking course.

– Invest in some really good one to one public speaking coaching.

– Get yourself some excellent presentation training

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