9 Great Presentation Tips to Influence Any Audience

happy audience

Life itself is full of presentation tips when you take a moment to reflect. When I was a small boy my parents invested enormous energy trying hard to influence so much of my behaviour, beliefs, emotional development, character and even aspirations.

As they worked on me at home, at school it seemed my teachers roles seem to extend way beyond my academic development as they too had an agenda to influence many of the same elements my parents were working on. I grew up believing there was a universal conspiracy to influence so many aspects of my life because even my friends and strangers seemed to have their own agendas of influence.

Then I went to work and everywhere I went the plot continued; my boss, colleagues, customers and clients all working so hard to have some effect on my thoughts, feelings and behaviour.

In fact, I’m not even sure that I can recall a single conversation or meeting at work where someone wasn’t trying to influence me in some way.

It didn’t stop there

Every time I picked up a newspaper, turned the TV on or opened an email it was the same thing; the whole world had colluded to have their impact.

Today as the founder of what I consider to be a revolutionary presentation skills training business I believe I now understand the power of influence and more importantly how to use it.

Every presentation offers an opportunity to alter perceptions, beliefs, feelings or behaviours and it’s all due to influence.

The following 9 tips will help you to connect with your audience and have the impact you want.

1. Ask them

My mother-in-law’s favourite saying is that ‘common sense isn’t very common anymore’.  When I manage to get past any personal reference I understand what she means and when it comes to presenting it seems very clear to me.

What better way could there be to influence your audience by asking them directly what it would take to do so. It’s a simple idea within every presenter’s gift but how many of us have the level of mindfulness or courage to actually do it.

Try it for yourself and experience the impact the answers you receive have on the way you craft and deliver your message. Ask them three questions:

— If I could tell you everything you need to know about X that would help and make a difference to you what would that be?

– What questions, frustrations, and challenges would you like me to address?

– What are the 3 most important areas you would like me to cover in my presentation?

2. Use ‘because’

Dr. Ellen Langer, the social psychologist and authority on mindfulness suggested back in the late 1970’s that the human brain is conditioned to respond when it hears the word ‘because’.  Dr Langer together with fellow researchers organised an experiment using different ways of making a request to make photocopies.

Asking people to let the researcher jump the queue for the photocopier without giving a reason was successful 60% of the time. However when they added a reason using the word ‘because’ it jumped to over 90%.

When I’m coaching presentation skills I may say:

–  Making eye contact with your audience is one of the most powerful means of  connecting with them because it conveys confidence and allows them to see how much you care.

Of course you don’t have to rely on such a dated piece of research to believe its efficacy; next time you present an idea try asking your audience to do something without giving them a good reason.

3. ‘Birds of a feather flock together’

This is an old saying we have all heard countless times before and for good reason; it’s true.

People who are alike and share common ground generally enjoy each other’s company more and are likely to respond more positively to requests.

There is a simple yet extremely powerful truth in this for presenters in helping us to be very mindful about exactly who our audience are and the similarities we share.

Tell them what you have in common and why you care about the topic as much as they do.

4. Don’t make them work

Today’s audiences are highly intelligent and discerning people who expect a great deal from anyone taking up their valuable time. The one thing they won’t forgive you for is ambiguity. Many presenters make their audience’s work much too hard to think about what they are saying and the absence of clarity is very frustrating.  One of the best ways to influence your audience is by demonstrating that you know what you are talking about and have got your facts straight. In our public speaking workshops we coach our clients to deliver even the most complex presentation in just 90 seconds. If you don’t want your audience to work hard then make it very easy for them to understand you by:

– Getting their attention immediately

– Letting them know that they are in the right room and that everything you have to share is relevant to them.

– Telling them your message early, don’t save it for the end.

– Giving them a simple, clear and compelling example of what you mean.

– Telling them exactly what you want them to do when you finish speaking.

5. Help them to see the future

In an article I wrote for Smartblog on Leadership called ‘The 4 presentation attributes every leader needs’ I wrote:

‘When I first stepped on to the “corporate ladder” some 30 years ago, a former boss of mine shared a powerful truth with me. He said, “The only people who need to be motivated are the people who can’t see a future.”’

It’s my belief today that the key to a high impact presentation which inspires action is helping your audience to see and feel what the future could look like for them.

6. Give them a gift

Remember that Christmas when a friend you didn’t expect a Christmas present from surprised you with a gift. If you do you will probably also remember that  urge you felt to want to return the favour and feeling of frustration that you couldn’t immediately do so.

I don’t like the idea of giving with the sole expectation of receiving something in return but I do relish the idea of giving my audience something of value, a gift. If you focus your mind and energy on crafting and delivering your message as a gift to your audience it’s likely they will want to return the favour.

It could be simply be your passion, energy and commitment or it could be a powerful message or compelling information; perhaps it’s simply a smile or your undivided presence.

7. Look in the mirror

The most effective presenters know how to influence and inspire their audience to action through having a high level of self-awareness. In other words they understand their dominant communication style, consider its potential impact on their audience and adapt as appropriate.

What is your default communication style when you are presenting to an audience and do you apply the same approach each time?

If you’re not entirely sure the exercise in our learning centre, ‘What type of presenter are you?’ may help you.

8. Make it personal

At Mindful Presenter every one of our presentation training courses and coaching sessions is completely different. We don’t believe in ‘one size fits all’ and neither should you in any presentation you craft.  There is nothing worse than sitting through 30 minutes of a generic presentation knowing that most of it isn’t relevant to you.

Make sure that everything you say is of personal relevance to your audience.

9. Be prepared to be a little vulnerable

At Mindful Presenter we believe that it’s a myth that your audience wants to see a ‘slick’ and highly polished presenter. In our experience providing you’ve crafted your presentation around the other 8 tips in this article the person they want to hear deliver it is you. They don’t want the ‘corporate spokesperson’ that they hear in most meetings most days.

To be authentic you have to be prepared to leave yourself just a little exposed and vulnerable so that they can get to see a little of the ‘real’ you.

Presenting and speaking in public isn’t simply about imparting knowledge and information, that’s the easy part. It is about connecting with others and influencing them in some way to think, feel and do something that you passionately believe will make a tangible difference to their professional or personal lives.

I really hope you enjoyed this post. If you did, please feel free to share it through your preferred social media channels below and subscribe to our mailing list so you won’t miss any future posts.

If this article has inspired you to learn a little more about how effective your presentation skills are you may want to take a look at our presentation training and presentation coaching pages to see how we may be able to help you. You will also find a great deal of really helpful ‘free’ information in our Learning Centre.

Image: Courtesy of flickr.com

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One comment
  • Nicole Lewis
    Posted on 20th January 2017 at 3:21 pm

    Helpful story! I think the key aspect of presentation is making it very personal. When I created presentation for my previous company I tried to include a lot of sentences and pictures that would evoke emotions from viewers. It was hard but eventually my boss was satisfied.


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