Yesterday, 9th September 2014, Apple CEO Tim Cook unveiled the birth of the iPhone 6, iPhone 6 plus and the Apple Watch.
Given that his predecessor, the late Steve Jobs was long hailed as one of the best keynote speakers and presenters in the world, it could have been no easy feat to attempt to follow in the footsteps of such a brilliant and highly acclaimed orator at such an important time.
Countless books and blogs have been written on the captivating, compelling and enthralling delivery of Steve Jobs astonishing keynote launch of the very first iPhone in 2007.
Indeed speaking coaches and training organisations across the world still use that video today as a classic example of presentation excellence on just about every count.
I ’m proud to say that at Mindful Presenter we still use it too.
You may remember his opening line:
“This is a day I’ve been looking forward to for 2 ½ years. Every once in a while a revolutionary product comes along that changes everything”
That’s all it took and the rest was history as they say. A speech fraught with passion, gravitas, conviction and the most perfectly formed conversational delivery made it difficult for others to compete, especially in the world of technology.
Then along came Tim Cook
While Cook is not quite Jobs when it comes to public speaking it would be remiss of us to not acknowledge and congratulate him on a superb keynote yesterday at such a significant milestone; taking the worlds most influential technology company in to a whole new category.
After a brief introductory video spelling out Apple’s ethos, Cook opened by saying:
“Those words mean a great deal to us, they help us to express just how we see things differently. On this stage 30 years ago Steve introduced the Macintosh to the world.”
A well-timed and respectful tribute to his predecessor positioned him extremely well for what he had to say next:
“Today we have some amazing products to share with you and we think that at the end of the day that you will agree that this too is a very key day for Apple”
From that moment on I believe that the late Steve Jobs would have been very proud of Cook, especially knowing how well regarded he himself was on the public speaking platform. Whilst he’s different, with his own delivery style, I believe Cook too serves Apple proud when it comes to his speaking prowess.
I also believe there are some striking similarities between the two speakers.
Cook took great advantage of using powerful images and ditching the bullet points as you’d expect; as did Jobs. Sharing a conversational style and approach with the late Jobs, he also knows how to build drama and he used the power of the pause to great effect throughout yesterdays speech. The greatest honour Cook could have probably paid to Jobs was when in classic Jobs style he said:
“We’re not quite finished yet, we have one more thing”
His commanding presence, perfect pacing and clear passion served him incredibly well.
His verbal pacing was brilliant although with regard to his physical pacing, personally, I would have preferred him to have slowed down just a little.
While I’m a big advocate of movement there were a couple of moments where I felt as though I was watching a tennis match at Wimbledon.
That said, being a fan of all things Apple including one of my favourite speakers, the late Steve jobs, I was delighted to see Tim Cook perform so well as he leads one of the world’s best loved brands to the next stage of its development.
Long may it continue, great job Tim.
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