Is great presenting a skill you aspire to develop?
History has shown us that all great speakers share common elements that contribute to their success.
Here are 12 key traits that effective presenters possess.
1. They Don’t Say Good Morning
Can you imagine Martin Luther King starting his speech with, “Good morning, I have a dream”?
Great presentations kick off with a powerful statement, story, fact, or question that grips the audience’s attention right from the start. Avoid generic openings; instead, make your introduction thought-provoking and engaging.
2. They Are Just Like You
The heart of effective presenting is creating a genuine connection with your audience. Show them you understand their feelings and perspectives. When your audience sees you as relatable, they’re more likely to engage with your message.
3. They Believe in Themselves and Their Message
Persuasive speakers have strong self-belief. This confidence comes from preparation and practice. Ensure your content is relevant and grounded in understanding your audience. A belief in your message will naturally resonate with your listeners.
4. They Know the Power of Three
Presenters benefit from structuring their messages in threes. Ideas presented in groups of three are inherently more memorable. For example, you can share three key points or reasons to support your message.
5. They Are Engaging and Energetic
Great speakers infuse their presentations with energy and dynamism. They use body language, vocal variety, and pacing to maintain audience interest and engagement.
Try these great vocal exercises recommended by Julian Treasure in his TED Talk, ‘How to speak so that people want to listen’.
6. They Keep It Simple
Effective communicators use everyday language. Avoid jargon, lengthy explanations, and focus on short, clear statements that get your point across.
7. They Keep It Real
Authenticity matters. Avoid trying to emulate other speakers; let your personality shine through. Share personal experiences and stories that relate to your topic.
8. They Know When to Pause
Pauses are powerful. Use them to emphasise points, allow the audience to digest information, and collect your thoughts. A thoughtful pause can significantly enhance your message’s impact.
I believe that the master of the pause is Barack Obama.
Watch the impact he makes on his audience in his address to the United Nations General Assembly in 2014.
As you watch the video, notice in his short but powerful opening, how he paused four times, for 2 or 3 seconds each time.
9. They Use Visual Aids Effectively
While great speakers can capture attention without slides, effective use of visual aids can enhance understanding. Use relevant images and limit text to maintain clarity and keep the audience engaged.
10. They Make a Difference
Great presentations focus on delivering value. Ensure that your message offers tangible benefits that positively impact your audience’s lives.
11. They Are Emotionally Intelligent
Successful speakers are aware of their emotions and understand their audience’s feelings. This emotional intelligence allows them to connect on a deeper level and create a conducive atmosphere for engagement.
12. They End with Impact
Don’t close your presentation with a simple “thank you for listening.” Instead, conclude with a strong call to action, a memorable quote, or a thought-provoking question that leaves a lasting impression.
Close your presentation as mindfully and as powerfully as you started it.
Watch the last 2 minutes close of the TED talk by Benjamin Zander, ‘The transformative power of classical music’
If you would like to learn more about great presenting:
– Book yourself onto a powerful public speaking course.
– Invest in some really good one to one public speaking coaching.
– Get yourself some excellent presentation training
Image: Courtesy of istock.com
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