Presentation training goes beyond simply sharing knowledge, insights, and information. Ultimately, it’s about fostering a genuine connection with your audience.
When you step onto the stage or in front of a crowd, you can be certain that you’re addressing a diverse group of individuals. Some may not be interested in being there; a few might be preoccupied with thoughts of lunch or pending deadlines, while others could be reflecting on a report or pondering who you remind them of. Many won’t consciously realise these distractions, but if you look closely, you’ll also find those who are genuinely interested in what you have to say.
As presenters, it’s essential to focus mindfully on connecting with your audience from the very beginning. An effective presentation training course will equip you with the tools and techniques to do just that.
You only have a limited window to capture your audience’s attention, put them at ease, and create a cohesive environment for engagement. While some may argue that simply attending already shows they’re interested, you need to provide much more to hold their curiosity and interest beyond mere presence.
The truth is, your audience wants to connect with you, and they also need to connect with one another. Mindfulness is the key to fostering that connection.
Four Burning Questions Your Audience May Have
Before you utter your first word, your audience will likely have four pressing questions on their minds:
1. Who are you?
They’re not interested in your name and title, nor do they care about the number of offices you manage or sales figures. What they really want to know is whether you are relatable, if you understand their needs, and whether they can trust you. The first words you speak are critical; they set the tone and reassure your audience that they are in the right place. Share a short, personal story that ties into your topic, revealing a bit of vulnerability to show what you value and what makes you human.
2. Why are you here?
This natural follow-up question can often be answered through your personal story. What lessons have you learned that are relevant to your message? Rather than boasting about your qualifications, explain why you’ve gathered them. What is so important that it couldn’t be conveyed through an email?
3. Why are we here?
Many attendees may dread business presentations due to past experiences with ones that are too long, boring, or irrelevant. It’s essential to clarify why they are present and to make it inviting. Help them relax and create anticipation by making a promise a specific benefit that they will derive from your presentation.
4. Do you really believe what you are telling us? Regardless of how visually appealing your slides are, the audience will be assessing whether they like you and believe in your message. They need to feel your authenticity through your voice, expressions, and body language. Passion must resonate from every aspect of your delivery.
Keeping these four questions at the forefront as you craft your presentation will greatly benefit both you and your audience.
If you need a little help with your public speaking and presentation skills:
– Book yourself onto a powerful public speaking course.
– Invest in some really good one to one public speaking coaching.
– Get yourself some excellent presentation training
Image: Courtesy of Canva.com
Leave a comment
You must be logged in to post a comment.